How Vicki Saunders plans to get a million women involved in venture capital

Vicki Saunders has been to enough pitch competitions in her 25 years as an entrepreneur to know that the spirit of such events—the winner-take-all mentality and the need to contort your business to fit investors’ ideals—was off-putting to her. She suspected plenty of other women might feel the same.


So when she had to chance to allocate $500,000 between five female-lead businesses last winter, Saunders, the founder of SheEO, did something different: she asked the women how they wanted the money to be split.