What’s stopping women from starting thriving businesses? Fear and not having an idea for a business, says Vicki Saunders, author of Think like a SheEO: Succeeding in the Age of Creators, Makers and Entrepreneurs and founder of SheEO.
Those who overcome their fear are happier for having done so, research shows. One out of every 10 women in the U.S. was starting or running a new business, according to Global Entrepreneurship Monitor (GEM) 2013 United States Report conducted by Babson and Baruch colleges. This is a higher rate than other developed countries that GEM researched. Yet women aren’t keeping up with men. For every 10 men starting a business, only seven women do.