YSM: What fighting in the woods for $500,000 taught me about supporting female entrepreneurship.

March 28, 2016

"Just two weeks ago, Ilana Ben-Ari, founder and CEO of Twenty One Toys spent the weekend with four other female CEOs, in the woods, negotiating for her portion of half a million dollars. Ben-Ari emerged as one of the five winners of the SheEO Radical Generosity Fund, which meant access to a $500,000 interest-free loan, spearheaded by serial entrepreneur Vicki Saunders, and funded by 500 women from across Canada who contributed $1,000 each to the fund.


As we celebrate International Women’s Day and hear about extraordinary women making a dent in the world, here’s a first-person account of what it takes to be an entrepreneur, build a company, and access the resources you need: mentorship, capital, and support. Ilana Ben-Ari agreed to share her thoughts on female entrepreneurship and fighting in the woods for $500,000. "

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